ROAS (Return on Ad Spend) is a key metric that helps marketers determine the efficacy of their advertising spending and craft effective strategies for better outcomes. Businesses with well-optimized ROAS strategies usually achieve higher profits.
Currently, the eCommerce market is valued at $18 trillion and is expected to reach nearly $67 trillion by 2033. For your small business to be part of this promising growth, you need to build a killer eCommerce website.
CPA stands for “Cost Per Action”. That means CPA marketing is a type of affiliate marketing through which you get paid for driving specific actions, such as getting someone to sign up for a free trial or make a purchase.
We’re excited to announce the next phase of our MailChannels upgrade: the deployment of MailChannels on our Managed WordPress mail servers! This upgrade follows the successful implementation of MailChannels on our shared servers and is part of our ongoing commitment to improving email deliverability and security for our customers.
Launching a website isn’t just about putting your business online; it’s about building digital footprints and experiences that convince your customers you are the best for the job. Companies using websites to engage with customers experience revenue growth, as websites influence 97% of customers’ purchases. Having a website is a must if you want to stay competitive in the ever-growing digital ecosystem. And since you only have one chance to make a first impression, you want to get it right.
To ensure your website performs optimally, remains secure, and provides a seamless user experience, you need website management. Website management encompasses a wide range of responsibilities—from infrastructure management, such as server configurations and DNS optimization, to content updates and security protocols.
Owning a domain name is akin to securing prime real estate in the virtual world. However, not all registered domains host fully developed websites. Many are “parked,” serving as placeholders or generating passive income while waiting for their next purpose.
Is your site or business growing in popularity? Has your online presence become such an integral part of your business that any interruption to your service will slow your operations down? If so, it may be time to upgrade your server level.
Social media platforms have transformed how businesses engage with their audiences, offering unparalleled opportunities for brand visibility and growth. Among these platforms, TikTok has emerged as a powerhouse, captivating users with its dynamic and engaging short-form videos. However, as discussions around TikTok’s potential ban in the United States intensify, marketers face uncertainty about the platform’s future. This article explores TikTok’s impact on marketing, the implications of a ban, alternative platforms, and strategies for maintaining a robust online presence.
As the year comes to a close, we at InMotion Hosting are excited to reflect on an incredible 2024 filled with growth, innovation, and a commitment to empowering our customers. From introducing new features to overcoming challenges, this year has been all about improving our services and helping you succeed in the digital world.
You may be running a personal blog or a full-fledged business platform, every business requires a strong foundation, this is where web hosting and maintenance step in. Web Hosting is a great way to keep your site live on the internet whereas maintenance ensures that it is running smoothly, securely, and effectively.
Even a fraction of a second matters when it comes to hosting. If your website is not using the best suited hosting solution, security breaches can happen at any time. And these security breaches can derail your online operations. Therefore, choosing the right web hosting solution has become more important than ever.
We’re thrilled to announce the next phase of our email platform upgrade: MailChannels will soon be deployed across our East Coast and West Coast shared servers!
Following the successful November launch of MailChannels on our Amsterdam servers, we’re expanding this enhanced email solution to provide all our shared hosting customers with improved email deliverability, better spam protection, and simplified email management.
Linux distributions are variations of the Linux operating system that come with different combinations of software packages. These distributions are tailored to specific user needs. They offer options in the user interface, package management systems, pre-installed applications, and overall system configurations.
Managing your website is more than keeping it live; it requires ensuring every element operates seamlessly to improve the user experience. Website management is the ongoing process of maintaining and optimizing your website for the best possible user experience. It is crucial because it helps you achieve your business goals – thought leadership, revenue increase, brand awareness, loyal brand community, etc. Your website’s level of functionality will determine whether visitors read your content or buy your products.
Get web hosting that grows with your business. Our all-in-one hosting platform gives you everything your website needs to scale - so you can focus on the next big thing for you and your business.